With the online evolution of the consumer marketplace, Thrivent Financial – a Fortune 500 company with nearly $200B in assets under management – looked to engage a younger audience and evolve the delivery of its valuable financial products from an agent-based model to a direct-to-consumer digital model.
brightpeak financial Brand Launch
In 2017, brightpeak financial publicly launched its products to the digital world by establishing a key emotional value proposition of confidence that customers could achieve through its valuable financial solutions. We immediately captured our target audience’s attention through digital advertising tactics and by partnering with key influential figures who were tangibly helping younger married couples start their marriages.
The results: Utilizing a promotional foundation of partnerships, podcasts, PR, in-person events, and digital advertising, brightpeak financial quickly welcomed a younger generation of customers leading to over $50 million in new revenue through loyal, lifetime customers who were also brand advocates.
