Casting a vision for the future includes customer context, the business landscape, establishing bold goals, and consistently communicating them accordingly.
Strategy
Success isn’t an accident. Developing strategy is the key to being able to pivot quickly when the environment – and customer demand – changes.
Activation
Fast activation, analysis, and continuous iteration drive successful results.
Achievement Highlights
Billion in P&L Management
Million in Startup Revenue Created
Million People Engaged in CRM
Billion in Fintech AuM Growth
Experience to Know How
GTM Launch
I’ve been honored to spearhead the entire go-to-market process for hundreds of product launches as well as two D2C fintech startups.
Market Insights
Success depends on knowing what customers need. I’ve developed customer insight capabilities for startups as well as multi-billion dollar brands – helping to create longer lasting customer relationships and revenue growth.
Strategic Planning
The first pillar of success is identifying what success looks like. I’ve effectively led strategic planning at the organizational and business unit level for over 20 years.
Agency Management
Partnering with agencies has been valuable for me at both the brand and revenue generation levels. I’ve led relationships with top-tier NY firms as well as smaller, highly effective agency partners.
Financial Acumen
With a robust history of establishing analytics that fuel strategic spending, I’ve held myself and my teams accountable to delivering cost-effective results.
Leadership with Integrity
I have the highest expectations of myself as a leader. Leadership starts and ends with trust – and I make every attempt to earn that trust every day.
Recommendations
Eric is an enthusiastic developer of people, culture, and results. He brings a depth of functional and leadership experience into every situation.
Jeff, President - NCF Twin Cities
Eric’s an excellent listener and his energy to get the job done and do quality work is infectious. I always appreciate his transparency about each project.
Amy, Visual Designer
Eric creates an atmosphere where people can imagine the future while creating effective tactics for the needs of the moment.
I’d love to learn more about your business aspirations and objectives.
I firmly believe my experience and skills can help you achieve your business goals and ultimate vision.
